APS.BACAIMK - Bachelor - Major in AI Marketing

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Program Description

The Bachelor degree with a major in AI Marketing is an applied, 90-credit, job-ready degree designed for immediate marketing impact toward professional pursuits. This degree is an "Influencer" degree. The degree has a 30-credit Applied AI Marketing Core offered as three stackable Certificates of Completion, each worth 12 credits. These certificates build upon each other and prepare students for greater career influence and impact. This innovative program aims to equip students with the knowledge and skills to apply artificial intelligence in modern marketing strategies. It combines fundamental digital marketing principles, advanced techniques, data analytics, ethical considerations, and business start-up skills for those wanting to create their own influencing brand or lead marketing and branding efforts organizationally. Students will select an AI marketing function track and complete a Virtual Internship to gain practical, hands-on experience in the marketplace.

Learning Outcomes

Upon completion of this program, students will be able to:

Apply artificial intelligence tools and methodologies to develop, implement, and optimize marketing strategies that create measurable value across the customer journey, from awareness through advocacy.
Evaluate and implement AI marketing solutions using ethical frameworks, virtue-based decision-making, and responsible AI principles that protect consumer privacy, ensure transparency, and promote equitable outcomes.
Analyze consumer insights and market dynamics using data-driven methodologies to inform strategic marketing decisions and create human-centered experiences.
Create compelling content and brand experiences across evolving digital platforms and channels to engage diverse audiences and achieve organizational objectives.
Interpret and communicate data insights to inform marketing strategy, measure performance, and make evidence-based recommendations to stakeholders.
Develop integrated marketing solutions that address real-world business challenges through strategic planning, innovation, and adaptability to changing market conditions.

Program Requirements

Admissions Requirements for this Program

Proof of high school graduation or GED certification.
Original transcripts from all previous college or university study at a college or university that is accredited by an accrediting agency recognized by both the U.S. Department of Education (ED) and the Council for Higher Education Accreditation (CHEA).

Graduation Requirements for this Program

Completion of 90 semester hours.
Completion of the required core courses with a GPA of 2.25 or higher.
Cumulative GPA of 2.0 or higher.
Completion of 30 hours of general education requirements as specified (General Education Requirements).
Payment of all tuition and fees is required to receive a diploma.