APS.CERT.HCMK - Undergraduate Certificate - Healthcare Marketing

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Program Description

Students in the Undergraduate Certificate in Healthcare Marketing will explore marketing as a strategic function of healthcare organizations. Through this program students will apply basic marketing principles to the healthcare industry, contrast strategies which utilize digital marketing, traditional marketing, and brand strategies, explore effective content communication strategies within marketing campaigns, and analyze the ways healthcare delivery models act as change agents in healthcare marketing. Additionally, students will examine a 360-degree marketing communication strategy designed to reach all healthcare stakeholders and apply virtuous business principles to marketing efforts in the healthcare environment.

Learning Outcomes

Upon completion of this program, students will be able to:

Apply basic marketing principles to the healthcare industry.
Contrast traditional marketing, digital marketing, and branding strategies.
Explore the effective use of audio, display, and content communication strategies within a marketing campaign.
Analyze the various healthcare delivery models as change agents of healthcare marketing.
Examine a 360-degree marketing communication strategy to reach all stakeholders.
Apply virtuous business principles to marketing efforts in the healthcare environment.

Program Requirements

Admissions Requirements for this Program

Accepted as a regular degree-seeking student or as an unclassified student.
Unclassified student requires proof of high school graduation or GED certification.

Graduation Requirements for this Program

Completion of 12 credit hours.
Minimum grade of “C” in each course.
Payment of all tuition and fees is required to receive certificate.