CAS.SCO.BA - Bachelor of Arts - Major in Strategic Communication

The Strategic Communication major addresses the broad principles of communication that apply to organizational leadership, public relations engagement, and human communication. Graduates are prepared for graduate education as well as careers in public relations firms, advertising agencies, health care organizations, educational institutions, social service organizations, retail and manufacturing, financial institutions, government agencies, lobbying, and sports and entertainment industries. Grounded in the strengths of theory and practice, the strategic communication curriculum develops students' skills and perspectives through coursework, technique, and application in partnership with nonprofit and on-campus organizations, and local media outlets.

Public Relations: This specialization prepares students in the professional practices of the public relations industry. Students gain expertise in strategic planning, writing, promotion and publicity, graphic design, and media tools and techniques. Organizational Communication: This specialization creates opportunities to evaluate and prioritize communication with internal and external constituencies of an organization. It applies traditional interpersonal and group communication skills in an organizational, structural context. Human Communication: This specialization provides comprehensive preparation in communication theory and practice. Graduates are prepared for a wide variety of careers and graduate education.